ABOUT Magento

What is Magento?

About Magento

Magento is an EC platform dedicated to cross-border EC developed and provided by Magento in United States since 2007, and it is open source software acquired by Adobe in 2018. In addition to the international standard of more than 60 multilingual support, it is an EC package specialising in "multilingual EC construction" that supports over 50 currencies, and it is extremely flexible and operable.
"Magento Ver.2" was released after becoming a capital subsidiary of ADOBE Inc., and became the de facto standard for mail-order sites that are even easier to use and have multiple functions.It is the most popular e-commerce platform in the world, with over $ 155 billion in total commodities trading.

The Share of Magento

Magento is the third largest e-commerce CMS after WooCommerce and Shopify. It is a popular platform for well-known and high-traffic websites such as Nike, Nestle, Haynes, Lenovo, Rosetta Stone, Le Creuset, Paul Smith, MUJI, JTB, Olympus, Canon, KORG, and Mikimoto Pearl, and MonotaRO.

Source:eCommerce Thesis

The Features of Magento

  • Sales Management & Customer Management

    Unlike CMS platforms such as WordPress, Magento is designed as a dedicated e-commerce platform for sell to worldwide. A simple EC shop can be started with only standard functions, including dashboard (management screen), inventory management, delivery and inventory management, product bundling, cross-selling and up-selling functions, newsletter, etc. It is designed to be as easy to use as possible not only for buyers but also for the operator. Also, Magento is characterised by being strong not only in B2C but also in B2B.

  • Extensions(Add-ons)

    The standard functions of most of the EC Carts lack of many functions, so it is necessary to install apps or plug-ins made by other companies. However, on the Magento eCommerce platform, you are able to use extensions to add more functions to your EC stores by integrating with ready-made plug-ins and apps (extensions) or using the Magento API. There are various functionalities can be achieved by using the paid or free Magento extensions, such as inventory Integration with EC malls, sales analysis, delivery and tracking, payment gateways, etc.

  • Customization

    Each industry has different needs, and when using a CMS platform, for example, what works in the fashion industry may not work in the furniture industry.

    Magento has the flexibility to be customized to fit your specific industry needs. Magento is built primarily for e-commerce, it's a highly modular, open source platform that gives you the flexibility to customize it.

  • SEO Friendly

    Since it is constantly tuned by Magento for SEO optimisation, the performance of search engine like Google’s hit rate is very excellent. In addition to hosting all content information, it is tuned to always appear in a shopping-conscious search engine space. You can also customise and adjust it with even higher functionality by using the SEO enhanced extension.

    With Magento, you can make various settings such as product and category metadata and description, site map of search engines such as Google, and URL control. All of this information is embedded in the source code to provide a seamless and simple customer experience for your customers.

  • Freedom to choose a hosting service

    Most of the servers used to operate Magento are basically cloud servers. J-Grab offers a uniquely tuned cloud server that is ideal for Magento operation at a low price, but you can also use hosting services provided by Amazon AWS, Google GCP, Magento, etc.

    With Magento, you can make various settings such as product and category metadata and description, site map of search engines such as Google, and URL control. All of this information is embedded in the source code to provide a seamless and simple customer experience for your customers.

  • Loading Time

    Overseas customers would not wait longer than Japanese for the EC site to load the page. If they need to wait even a little bit longer, they will immediately give up on buying at your EC site and move to another EC site. Also, the solution to this problem is not simple. It is necessary to pursue overall efficiency, including compatibility with Magento itself and extensions, as well as hosting services.

    As an example, j-Grab caches cross-border EC data in Magento, CDN, etc., and the infrastructure are built to support the caching so that data can be immediately acquired and displayed from the country where it is viewed. In order to succeed in the field of e-commerce. j-Grab will continue to improve all our know-how and craftsmanship.

  • Open Source

    Magento is available in 3 versions, which is Magento Open Source (Free Version), Magento Commerce (On-Premises)(Paid Version), and Magento Commerce (Paid Version & operated with Magento's hosting server). Currently, there are over 90% of the users use the free version of Magento Open Source (formerly Community Edition).

    Basically, Magento is an EC platform that can be used by downloading it for free, installing it on the server, then using the Magento Connect Marketplace to install extensions and make several customisations. Being an open source, the platform is constantly updated to make it more secure and reliable to protect users from hackers and etc.

    Magento does not have a definition of finished product. The problems may occur depending on the version of Magento used and compatibility with the installed extensions. When using Magento Open Source, it is recommended to utilise with and interact with the Magento community around the world as it is an operation method that finds the necessary solutions and helps each other.

  • Mobile friendly

    Regarding the devices used by oversea customers to make a purchase at EC site, many people are accessing EC sites using mobile phones due to the decrease in desktop (PC) usage. In some countries, the use of smartphones or tablets exceeds 80%, and the use of smartphones is expanding more rapidly overseas than in Japan.Thus, building a mobile-friendly EC site is more important than ever.

    Magento's UX comes with standard functionality which includes mobile-friendly technologies like responsive design. E-commerce businesses cannot just use Magento to promote their products without being aware of the importance to provide the best customer experience in the smartphone field.

  • Multiple websites with a single backend

    Normally, e-commerce sites are complicated, which you have to create an EC site for each country that you want to sell your products to and managing servers separately. However, this does not apply to this Magento EC platform. By using Magento, It is possible to build and provide an independent EC site without the need for individual back-end systems such as different EC back-end by country.

  • Analysis and Tracking

    Magento's e-commerce platform is designed to use Google's analytics for analysis, but in some cases, it is possible to implement a unique analysis and tracking tool called Magento Business Intelligence.This tool is customisable and designed for both business users and engineers.

  • Other features

    ・ Product Management ・ Customer Management ・ Order Management
    ・ Global support with multilingual, multi-currency, tax management support
    ・Can be linked with huge EC malls such as Amazon and eBay
    ・Promotion management function such as coupons and points
    ・It is possible to build multiple stores with a single management screen

The Comparison between Magento Open Source and Magento Commerce

  • What is Magento Open Source?

    Magento Open Source is published as an open source.
    It's available for everyone and it can be freely customised as needed. If there are functions not available in the standard version, it is possible to add the functions by using the paid or free extensions (plug-ins), and it is constantly evolving day by day in collaboration with Magento developers around the world.

  • What is Magento Commerce?

    Magento Magento Commerce(Paid Version)costs higher setup fee compared with the open source version of Magento. It is designed for the the businesses that think open source isn't enough to for their business and it is usually used in large online stores that require advanced features and customizable options.

    Magento Commerce has infrastructure and failure support from the Magento team, plus phone and email support. The price start at $ 15,550 / year, including security updates, support for special features, and enhancements.

  • Cost

    The criteria that always being compare between Magento Open Source and Magento Commerce is the Setup Cost. Magento Open Source can get the package for without monetary consideration, while Magento Commerce is charged and costs at least about $ 15,550 per year. In addition, since there are few EC sites that can be operated only with the package itself, it is necessary to further expand and add functions, and costs will be required accordingly.

  • Security

    Magento Opec Source is a very secure e-commerce platform, but it's not forever secure. In order to constantly counter new wonders, version upgrades and security patches are frequently distributed and must be installed from time to time. Especially when using Magento Open Source, you have to operate it at your own risk, so if you can not do these things on your own, you will need to ask a Magento specialist to perform update and maintenance. In addition, since the infrastructure will be operated independently, it is necessary to constantly focus on the security of the hosting server and network.

  • Performance

    Magento is extremely powerful and runs fast, and Magento Commerce is particularly powerful for building stores that require more modules and listings. For this reason, it is recommended to use Magento Commerce when building a large-scale EC site.

  • Functionality

    Magento is extremely powerful and runs fast. Even though Magento Open Source and Magento Commerce use the same core technology, but Magento Commerce has more advanced features, such as target product management, advertising price adjustment, return management and approval process, price adjustment and promotion management, advanced catalog management to content management system, call center with rollback support in case of major problems.

The Management Screen of Magento

The management screen of Magento is available in Japanese. While Magento can be arranged and adjusted at any time from the management screen, there are many tabs and setting items, and it is sometimes said that it takes time to get used to operate it. In j-Grab, before you start your EC business, we provide an easy-to-understand "how to use guide" that uses a lot of screen captures to help you to understand better regarding the operation way.

  • Dashboard

  • Product Information Input

  • Category Selection

  • SEO / Meta information

  • Inventory Management / Back Order

  • Delivery Information Management

Important Points of using Magento

  • Since Magento is an EC package made in United States, you will need to utilise the English Magento community for construction, installation, and operation of Magento. In addition, there is no Japanese manual, so you need to have English ability, understanding ability, and responsiveness to comprehensively read information about Magento.
  • Initial construction and development are complicated, and the hurdles are quite high for beginners.
  • The man-hours for site construction are high, and if you are not familiar with it, it will take a long time to get in service.
  • If you customize it, you may not be possible to upgrade or install security patches after that.
  • Since Magento Open Source does not have customer support, you need to solve the problem by yourself while using the community.

What can j-Grab Do?

Magento is an EC platform that supports multiple languages ​​and multiple currencies and is ideal for building the world's strongest cross-border EC site. From building a small cross-border EC site with a small number of products to an EC site that is integrated with complicated extensions or external systems, j-Grab helps you to achieve all your requirements. Other than the construction of Magento store by our specialists, j-Grab also provide companionship support with a comprehensive management method that includes selling methods, attracting customers, and infrastructure.

j-Grab have built over hundreds of Magento EC sites for our clients and we are familiar with it. Thus, we have prepared few special plans for our clients, which the plan includes the Magento construction and the “companionship” support. We also offer special Magento exclusive consulting contracts for businesses that have already operated Magento and foreign-affiliated companies to use Magento in Japan.

Here in j-Grab, our experienced Cross-border EC/Magento consultants provide consultation on store opening, store construction, sales increase, individual consultation, etc. for those who want to build and open a cross-border EC site with Magento, those who have already opened Magento but sales do not increase, those who have lost the competition and are selling EC without profit, and those who want to succeed in the head office strategy in cooperation with Magento, eBay, Amazon, etc. We also held Cross Border EC Seminar every month (In Japanese), please feel free to contact us!

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Edit: J-Grab Cross-border EC Lab

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