Small and medium-sized businesses in Fukushima Prefecture that want to develop sales channels in the global market (ASEAN, Europe, US, etc.) were unable to build their own EC sites or exhibit their products in EC malls, which has been a problem for their exports. Fukushima Prefecture has commissioned the Fukushima Prefecture Tourism and Product Exchange Association to set up a special site “Fukushima Prime” on the global EC mall eBay for businesses in the prefecture, and to use the official j-Grab "Japan Craze” to promote the prefecture’s products through a combination of product announcements and advertising by foreign influencers. The project is started with a low initial investment, focusing on processed foods and handicrafts. During the project implementation period, sales exceeded expectations.